Head of Marketing department

Head of Marketing and Sales Department (8 specialists)
12.2008 – present
Areas of Competence:
- Marketing and promotion
- Business development
- Team Leadership
- Social Media Marketing
- Business planning/Reviews
- Brand Management/ Naming
- Sales
- P&L Responsibilities
- Negotiating
- Customer service
- Identifying new markets
- Competitor research and analysis
- Product management
- Advertising
- Marketing strategy elaboration
B2B activities
Internet and Social Marketing
- Marketing strategy elaboration
- Market analysis (4P, PESTEL, SWOT)
- Competitor analysis
- Creating feature specification documents to improve website and other online marketing opportunities
- Marketing team work coordination
- Goals setting
Coordination of corporate website redesign process (content revision, redesign, new features implementation)
- Search of platforms for direct advertising
- Paid search marketing campaigns management
- SMM (Facebook, Twitter, Blogging, foruming)
- Raising Viaden Gaming brand awareness by way of social media advertising applications: deal with 3rd celebration business relationships, technique media, create the messages, begin and report on efforts
- Content material distribution by way of social media channels
- Deal with the social media advertising metrics dashboard
- Opt for threats and possibilities in consumer produced content material surrounding our brand, report to appropriate events
- Email marketing campaigns management
- Budgeting
- Brand management
- Internet marketing campaigns evaluation, activities adjustment in accordance with evaluation results
- Revising social media campaigns
- Reporting to CEO
Offline Marketing
- Marketing strategy elaboration and execution
- Budgeting
- ICE participation coordination
- Marketing materials
- Booth design and construction coordination (remote way)
- Related advertising campaign elaboration and execution
- PR team work coordination (remote way, as the PR agency is located in London)
- Offline advertising management (Periodicals, airports)
- Advertising articles writing for e-Gambling magazines
- Acting as a spokes person on behalf of Viaden Gaming
- Campaigns evaluation and reporting to CEO
Product Management
- Market research and analysis
- Creating feature specification documents to improve current software versions
- Branding and naming
B2C activities
Internet Marketing
- Marketing strategy elaboration and implementation
- Budgeting
- Content material distribution by way of social media channels (Facebook, Twitter, foruming, blogging)
-Deal with the social media advertising metrics dashboard
- Email marketing campaigns management
- Opt for threats and possibilities in consumer produced content material surrounding our brand, report to appropriate events
- Paid search advertising
- Pay-per-install campaigns management (Tapjoy, Mobclix, adMob, etc.)
- Direct advertising
- Online and offline PR campaigns management
- Evaluation and revising marketing campaigns
- Branding and naming
- Support team training and further management (remote way)
- Reporting to CEO
Sales and Marketing manager
03.2008 – 12.2008
Internet and Social Marketing
- Website content writing (Russian/English)
- Implementing Internet marketing strategy (including organic website optimization, link-building, and paid search marketing)
- SEO copywriting
- Press releases writing and distribution
- Social Media Marketing (Facebook, Twitter, foruming, blogging)
-
Direct advertising (banners, text links)
- Corporate blog news writing
- Advertising articles writing
- Technical writing
Sales
- Sales strategy elaboration
- New leads generating
- Initial sales communication
- VIP customer support via phone and email
- Sales proposals writing
- Sales campaigns execution
- Reporting to Head of Sales and Marketing

Head of Internet Marketing Team (7 specialists)
07.2007 – 03.2008
- Internet marketing strategy elaboration
- Team performance coordination
- Competitor analysis
Goals setting
- Budgeting
- Analyzing and reporting marketing activities performance, providing recommendations and results for improvement and implementation of new activities
- Proposing new Internet marketing strategies
- Managing day-to-day client and company relationships through presentations and conference calls
- Managing, regular reporting and tracking report metrics appropriately as well as flagging issues for internal customers
- Copywriting
- Reporting to customer
Internet Marketing Manager
04.2007 – 07.2007
- Marketing releases writing
- Advertising articles writing
- News for the official site writing
- Case-studies and white pages writing
- Website co writing
- Press releases writing
- Articles for the official blog writing
- Business documentation translation
- Advertising materials translation
- Full cycle SEO activities
- SMO
- Websites SEO Audit
- Website content copywriting
- Web 2.0 marketing
- Copywriters’ work review
- Account management

- Information analysis and handling
- Requisite information search
- Business documentation translation
- Business correspondence
- Texts correcting and editing
- Writing news for the official web-site
- Preparing of internal news-dispatch content
- Internal web-resource conception, creation and information support
- Internal PR events conception development
- Marketing releases writing
- Conception and content development for info-stand in Belarusian High Technologies Park
- Writing content for information leaflets